Over the past few weeks there has been a buzz in the air about who would be the next designer of the moment to be collaboration with H&M. If you remember the Lanvin-H&M collaboration that happened a few months back, you'll remember the kind of manic fanfare that revolves around these tie-ups! Therefor there was much speculation about WHO the designer would be and finally it was announced that it is Donatella Versace who will be lending her creative ideas to the retail giant!
This is HUGE! Especially since the designer had gone on record in 2008 saying she didn't believe in diffusion lines and that, "a Versace line in H&M would confuse the brand."
Here is the video announcing the tie-up-
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