Carine Roitfeld to launch own Label?

Someone by the name of Amber Atherton on Twitter has caused quite a stir by tweeting the following photograph of what looks to be like an outfit with a "Carine Roitfeld" label on it with the comment, "Carine Roitfeld's new Womenswear label?! @vogue_london or just an odd HK label mishap?!"

Ms Atherton seems to be based between London and Hong Kong, and given HK's proximity to China, it wouldn't be surprising if not only Carine Roitfeld, but Anna Wintour-ed labeled outfits were being sold everywhere. Having said that, the popular I want to be a Roitfeld blog that obsessively follows the first family of French fashion around, pointed out a picture tweeted by Derek Blasberg at the Wolseley in Britain having tea with Carine, hairstylist Luigi Moreni and photographer Iango Henzi. Could we be seeing the team behind the first lookbook of the CR collection at work? If only wishes were horses...