Thursday, May 05, 2011

Missoni... Now available at Target!!

Here comes yet another high end designer-wholesale retailer tie-up! Missoni, the Italian brand known for it's colourful garments as well as knitted textiles and prints, will have a line designed especially for the American superstore Target. Vogue magazine just announced this collaboration and it's interesting to see how this new trend of tie ups is taking on a life of it's own. Unlike the manic hysteria that takes place in a few other collaborations where  a limited number of items are made in a limited number of pieces, this will be one of the largest projects that Missoni has undertaken with around 400 products to be re-designed in the company's signature print. The products included will be women's, men's and kids clothing as well as bedding and dinnerware for the home!
Sounds super exciting and I'll keep you guys posted as and when more information becomes available!
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