Saturday, November 20, 2010

Tavi Gevinson starts a new magazine

For those who don't know who Tavi Gevinson is, she is the 14  year old blogger of the amazing fashion blog, The Style Rookie. Now how much can a 14 year old POSSIBLY know about fashion, you might wonder? Well, while her blog does have an interesting view on fashion and what is fashionable, what I find most amazing is this young girl's "voice" and her desire to be different. I remember reading a post once where Tavi was lamenting on her image in school where because of her celebrity status, people suddenly looked up to her quirky dress sense without questioning it or understanding it. Suddenly, she posted, she was being looked upon as being cool rather than being the weird outcast, and she actually had a problem with it.. the fact that nobody questioned her anymore made her nervous and upset. I recently had seen a video of hers where she talked about a magazine that existed between the years of 1988 and 1996 called "Sassy," that was mainly targeted towards teenage girls and was written from the point of view of a teenage girl who didn't really want to conform to the norms of society and was sort of encouraging other girls not to do the same. She talks about the magazines take on boys, which was- "Boys are cute and we like them (unless we hate them) but they're more dressing on the salad of life. We find it much more sensible to hang out with people- male or female- whose company we groove on, not to go hunting in search of a mate." Amen, Sassy! Watch the video and I'm sure you guys will love Tavi and find her thought process extremely intriguing!-

After having seen this video and Tavi's obsession with back copies of the magazine, it really then comes as no surprise to me or Tavi's other fans that the original Editor-in-chief of Sassy, Jane Pratt, contacted Tavi to revive the magazine. While Tavi will continue to write her blog, she will also work on publishing (in hard copy) 3 issues a year of Sassy, targeted at "wallflowery teenage girls" much like herself.
She opens the floor for admissions and ideas and encourages readers get in touch with her, and people of all ages can subscribe and take part. Teenage-Me would have SO been all over this!
Read more about her idea here.
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